Check out the placement we have of Christmas wrap and tape at the counter. There is no missing this wrap display by shoppers at the counter. I love it as it is bold, pitches range and is drives impulse purchases.
I also love the decision to place a bin of tape next to the wrap – it is at the right of the photo. This placement is working a treat for us.
After the photo was taken we introduced a false bottom to lift the remaining stock higher in the display unit.
This approach to Christmas wrap is designed to reinforce that we can satisfy any need.
The other purpose of the approach you can see in the first photo is to challenge the shopper expectation of the newsagency counter. We don’t want customers to think they are in a regular newsagency.