Christmas is the best time of the year for the newsagency channel to shine for the sale of premium pens. Shoppers think of newsagencies first for these ideal Christmas gift items. We need to leverage the opportunity – online and in-store.
I am promoting premium pens on Facebook – reminding our customers and others locally that we are the destination retailer for premium pens.
This is an example where a small spend online can generate traffic at Christmas and remind people of products for which we are the ideal destination retailers.
Being able to serve this opportunity depends on good buying and and practical placement in-store to make the most of the opportunity.
This post is a reminder: place your premium pens in an ideal location and pitch them on Facebook.