If a supplier is pitching a trend to you it is often too late to achieve the maximum potential from the trend as the supplier will be pitching to other retailers as well.
The best trend to discover are those yet to hit around your business. The best way to spot these trends is to engage online and outside you business with groups likely to spot trends. This is where Facebook groups, LinkedIn groups and Twitter trendsetters are good to follow.
Thanks to technology today we have wonderful opportunities to spot trends overseas long before Australian suppliers have products available.
Trends that find you are not as profitable. Look at adult colouring. The newsagents who made the most were ahead of local suppliers.