A survey funded by Nestlé Purina has found cats are the pet of choice for many in the millennial generation. Close to half of 1,000 survey respondents in the millennial age range (18 to 34) said they own cats.
Many also reported that they believe their cat is similar to themselves, considering their personalities to be independent, yet social. 57 percent of millennial cat owners said that their cat is as important in their lives as their friends, and two in five consider their cat to be their “best friend.”
While this is a US survey, it is being taken seriously by pet products retailers in Australia. Newsagents ought to consider the survey if they want to connect with Millennials. There are plenty of cat products we sell and can sell: calendars, diaries, magazines, cards, social stationery, gifts … plenty.
Offering products that appeal to a passion of a section of the community is good for business.