I saw one of the stunning covers of the Star Wars series being released by Empire magazine. Using lenticular 3D technology, the cover I saw popped out of the magazine rack. It truly was stunning. I am not sure what the release plan in for Australia. Based on Star Wars licenced product sales so far, I expect all in the series would sell out if we got them. In fact, I am sure I could sell the whole set many times over – if I could be sure of getting stock. Star wars fans online are raving about the covers.
This is an excellent example of where a magazine can achieve sales beyond average by connecting with fans in a personal and collectible way. It is an example of when the distributor needs a way of identifying those of us with a commercial interest beyond regular magazine sales.