What do you sell that you love to engage with yourself? Is there a particular magazine you enjoy reading? A particular pen you like to write with? A calendar you like so much you take it home? A newspaper you start the day with? A range of cards you love to look at and read because they inspire you?
Think about the product you sell that you enjoy and write about it on your business Facebook page and elsewhere.
Personalise your business through connecting what you enjoy with products you sell.
The more connected people feel with you the more they will trust you and trust sits at the heart of every business transaction.