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Sunday newsagency challenge: try and sell cards from drawers

Plenty of newsagencies have drawers under card fixtures into which they, or their card merchandiser, place cards for storage. The only card stock that should be in drawers is stock you will take out to sell before the next delivery from your card company.

Do not allow your shop to be a warehouse for greeting cards.

Taking a range down for Christmas or some other season is not smart business as you are left carrying stock that you cannot sell – the last time I checked, customers do not look in drawers when looking for a card.

To card company folks reading this, selling product to newsagents only benefits newsagents when they sell the product. The best supply model is one where inventory is in the shop for the least possible period of time.

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Newsagency challenges

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  1. Brendan

    Ha, Rita sold one this morning that had come out of a spinner as part of yesterdays re-plan, The customer actually came in looking for a particular card they knew we had.

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  2. Tania

    I only have a small store so where am I to put these cards while I have seasonal cards out?

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