Right now, in the middle of Christmas, is the right time to make changes in a busy newsagency.
While this may sound crazy, it is good advice for one reason – you have very little spare time to allocate to changes. This will guide you to make faster decisions, it will focus you to act.
The types changes I am talking about include: product location in-store, re-allocation of floorspace to one or more departments, bringing in a new supplier, quitting a supplier, completely changing how you use your counter. These changes benefit more from action than planning as action leads to engagement and data from this can guide your finessing of the move.
Making changes through the busy Christmas period will see you be more efficient in your time management. Too often I see decisions and changes over-thought, to the point of losing value for the business. Acting now when you are even more time-poor will force you to decide sooner and act efficiently.
Making changes now can provide you with more options if you are relying on external service providers as most retailers don’t make changes now and the services providers are less busy.
Try it next time you think – I’ll think about that after Christmas or after Back to School. Think about it now. Act now.
In this marketplace where every sale is cherished and where we feel the impact of structural change daily, change is vital to our businesses. Change only occurs when we act. Putting off acting says your business does not need the benefits of change today.
We’ve just moved our calendars for the 3rd time in a couple of months. Today’s move was motivated because our sales were down on last years and we have noticed immediate results. It has obviously also made us look closely at the display of product that was displaced for the calendars.
Calendars are up 53% by qty and 61% by dollar and plenty of the day left. Change to stock layout has proved to be a huge success today, at least for calendars.