Facebook has strict rules for the promotion of lottery products and the age of people you can promote any products to through your business page if you sell lottery products.
The rules are so onerous that it may be worth not losing lottery products as something you sell.
Imagine you have products that are ideal for 13 – 17 year-olds. If you have lottery products listed as something you sell, your posts will not reach 13 – 17 year olds because of the Facebook age guidelines. You can see the Facebook page term here.
I have seen retailers go from eating none in the 13 – 17 age group to reaching thousands simply by changing the mix of products they sell.
On the east coast, given that Tatts aggressively promotes its products on social media, there is no major loss in my view if you pull back from connecting with the Tatts brand from your business Facebook page.
I wonder if its worth changing the wording from “lottery products” to “lot tery products”
Do you reckon facebook would be smart enough to detect it?
Subaru this is an excellent question. I suspect they would because they are all knowing but – hey, it is worth a try.
We changed our facebook page to remove lotteries products as the engagement from those posts was lower than anything else. Better to engage customers on things they genuinely interact with, instead of a blatant sales pitch.
Every time I posted something lottery related I lost followers. Occasionally now I mention lotto but never post the jackpot images. Facebook is my way of connecting personally and commercial mass marketing doesn’t work. My followers are women aged between 25-45 so it needs to appeal to them.