Some product and service suppliers to newsagents have the worst websites I have ever seen. They are a barrier to doing business. Too often when I speak with a supplier about their website the answer is they are working on it. In the meantime, they complain newsagents are not doing enough business with them.
Here are the faults I have seen in the last few days with some newsagent supplier sites:
- Out of date information.
- Poor graphics.
- No product images.
- No e-commerce facilities.
- A 1980s look.
- Too many mistakes.
- No useful downloads.
- Not automated login access management.
- Not mobile friendly.
- Serving consumers ahead of stockists.
- Not listing stockists and making finding them easy.
A website is your shop window. If you want people doing business with you it needs to be stunning and it needs to be changed regularly.
A good supplier website should give me everything and more I could get from a good rep.