Kikki K is pitching strong competition with newsagents this Christmas with their three for two offer for Christmas cards. Their approach is the same as Typo but for an older shopper. It is in every Kikki K store I have seen. Be aware of this.
The Kikki K offer is differentiating compared to the traditional newsagency offer unless you are doing the Hallmark Hot Press 3 for $10 offer or unless you run a front-end loyalty offer like discount vouchers. In fact, in my own newsagency, the discount voucher offer is better value than the Kikki K for. However, I don’t have the resources Kikki K has to promote.