A deeper analysis of over the counter newspaper sales indicates Saturday remains a valuable newspaper day. While sales are down, they are, generally, down less on a Saturday. In most capital cities, the decline on Saturdays is less than for the weekday and Sunday edition.
Newsagents who are placing newspapers further into the shop and pulling back from other engagement may want to consider what they do on a Saturday. This could be the day they treat newspapers differently, to leverage the stronger interest on this one day of the week compared to the rest.
if you are going to promote newspapers, Saturday is the day to do it for sure.
It used to be. My sales have halved since News Ltd have been running there digital promotion non-stop since March.
Struggle to sell a paper after 2pm on a Saturday.
Friday and Sunday are now my top selling days.
Good point Bill. I was writing from a Melbourne perspective. I accept the results will be different in different locations.