A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Newspaper publishers snipe at each other when they ought to focus on their customers

IMG_2174 (1)News and Fairfax are sniping about layoffs at their competitors. With print copy sales continuing to decline and ad revenue down it is only natural the publishers want to cut costs.

Publishers ought to focus on creating more compelling products for today’s marketplace. With editorial roles at the heart of what publishers create, retaining and hiring good and important voices ought to be a core goal.

I want a newspaper I can enjoy for more than the 2 or 3 minutes I give many I pick up to read today.

6 likes
Newspaper distribution

Join the discussion

  1. Matt

    The media companies are poorly run, customers are completely forgotten in their world.

    With 4 hardcopy sales for every subscriber, prudent management would be focusing on creating value in their product and leveraging this “cash cow”. Instead they are asleep at the wheel, the SMH in particular is an embarrassment as a product and company.

    2 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image