NewsLifeMedia is part of the MPA and as such they are participating in an initiative next year to promote newsagencies because they want to help our channel grow. Well, here is one way they can help us grow:
Do not send stock we do not need.
Take their new adult colouring titles. They entered the market too late, months too late. The product is not appealing to those buying multiple copies. Also, smart newsagents are sourcing their own product from which they make 50% and more rather than the 25% we get from magazines.
So, if NewsLifeMedia wants to help newsagents, they ought to behave in a way that is more commercial respectful of us.
To any magazine publisher thinking they can enter this adult colouring space and ship product off to newsagents: don’t! We are saturated with magazine titles and our own product we have sourced from book publishers for better margin. Do not abuse the magazine distribution model and newsagents with stock we do not need.