We a ‘breathing’ plush dog on the corner of the Christmas display, just under the tree. It is working a treat at attracting shoppers to the business and driving sales. The small rise and fall of the dog’s chest is all it takes for this item to be a hit this Christmas.
Too often we think of marketing being advertising or some promotional activity we undertake. As our experience shows this week, product placement, of the right product, can be a valuable marketing activity.