Don’t.
Your window is a window for a purpose. It is there to show people inside your shop, to entice them in. Cover it with magazine posters and you block the view.
It could be worse. You could be covering your window promoting magazines available from other retailers. That makes your window a billboard for the publisher more so that a marketing tool for your shop.
You can grow magazine sales without sticking posters up anywhere, especially on your windows.
Mark, may I respectfully disagree with the notion of not having magazine and newsagency posters? For decades, those posters brought urgency and theatre to the retail arena. And they produced impulse sales. We all know the urban yarn about what happened when the hot dog vendor removed his advertising sign.
Mark, may I respectfully disagree with the notion of not having magazine and newspaper posters? For decades, those posters brought urgency and theatre to the retail arena. And they produced impulse sales. We all know the urban yarn about what happened when the hot dog vendor removed his advertising sign.
Ash if I am given a good poster that I think ill draw traffic – sure, I will use it. Unfortunately, they are few and far between.
My magazine sales are up with very little reliance on posters.