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Leveraging Christmas to attract traffic to the newsagency

Christmas unfolds in retail over time, reaching its peak in the last two weeks. We kicked off the season with our boxed card offer. Then, last week, we added a Christmas tree as the main feature on our premium decorations table. The tree is working a treat with people purchasing decorations off the tree. We went for a tree to show off products how they would look in a home and to warm the shop for the season.

This year we have focused on premium decorations from a supplier not supplying any other shop with the same products in our centre.

Here’s what the front of the shop looks like at the moment.

IMG_1670 (1)

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newsagency marketing

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  1. Chris

    Looks really great Mark but I can see someone snapping themselves on the boxes next to the calendars!

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  2. Mark Fletcher

    Chris the centre does H&S checks and we’re okay.

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  3. Shannon

    Hi Mark,

    What boxed card offer did you run?

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  4. Mark Fletcher

    Shannon we have Hallmark and Cardpac boxed cards. From not to min Danuary.

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  5. Paul

    Mark hard to tell from the picture but can you get a pram or shopping trolley around with no problems and if not does that deter shoppers

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  6. Mark Fletcher

    Paul it is tight. This business is up 15% YOY, ahead of the benchmark.

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  7. eric

    i have so much problems with parents using double pram. it is big and wide , they think they own the space

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