Someone asked recently about why our diary sales were strong. We went out early with financial year diaries and then into 2016 diaries. What helps is that the display itself has to be walked around to get to the back end of the store where we have newspapers, magazines and stationery. Also, card shoppers come down their main aisle and pass diaries on the way to the counter.
Traffic direction is a key to sales being up 196% year on year off a good base.
The photo is from this morning. It shows one side of this diary display and does not show a secondary location.