We have to be disruptors if we’re going to grow.
This is James Murdoch as quoted in a report in today’s Australian Financial Review. The quote equally applies to newsagents. We have to be disruptors ourselves. Some of us are, but not enough.
Being a disruptor means breaking free from expectations associated with your shingle. It means new suppliers, new products and new traffic. It means changing how you run your business and how you think about your business.
It means identifying less with the traditionalists who share your shingle.
Being a disruptor means you becoming your own competitor.
Being a disruptor means you stop complaining about others taking business from you and you taking business from others.