I received an advance copy of Lunch Lady magazine, a new title from the team that created Frankie. Lunch Lady launches in newsagencies and some specialty retailers later this month. It is a niche title, appealing to those who love good food,preparing good food, good writing and who want something beyond a magazine.
While family is a focus throughout the magazine, Lunch Lady would be equally appreciated by those without a family.
Like Frankie was, Lunch Lady is difficult to categorise. It is certainly a title to use to show-off your specialisation. It would make an excellent gift or a ,over appreciation to food titles in a kitchen.
Being a quarterly will be a challenge for some. My approach will be to push hard in the first weeks of the on-sale so the long on-sale is not an issue. I have often to take ten copies as I expect it to perform well.
Here is more information from Gotch.
