It was dog day at my software company Friday last week. It was smiles all round. The eight dogs got on well and we only had two minor accidents. Productivity was not affected. In fact, I suspect it increased.
Everyone was as happy as the dogs. It was a thrill.
What I liked the most was the disruption to the office. What we usually experienced in-store was different and this got us to see and experience the business differently. With this comes solutions to challenges or answers to questions. Such is the value of this type of disruption.
The experience was one I recommend to newsagents. While I know some have their own dogs in-store or welcome customer dogs, what about having your own dog day and turning it into a delightful event? Doing it in-store could deliver a level of disruption from which the business benefits. Just don’t tell the cats.