We dress the front of the shop differently for the weekend compared to the week days, to reflect the different shoppers in the centre. The setting in the photo is entirely appropriate for Friday through to Sunday shoppers this time of the year.
I mention this today as it goes to a comment I made in response to another post earlier – that we have flipped from relying on magazine traffic to drive other purchases to new traffic now driving impulse purchases of magazines.
And, yes, this type of display could work in a high street or rural situation as well as it works in a capital city shopping mall.