Further to my post a while back about Qantas offering free access to thousands newspapers and magazines through Press Reader prior to flights, hotels are making a similar pitch – providing free access to Press Reader during your stay. It’s better than a newspaper hanging in a bag on your door.
These offers of free Press Reader access are facilitating more trials of Press Reader. I suspect the goal here is that the more the service is trialed the more people will pay to access newspapers through it.
I received the offer of free access most recently early this week while in Hong Kong for the Gift Fair.