A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Simple signs help drive sales in the newsagency

IMG_1124If you want to quit stock I suggest you use simple clearly priced signs for your dump bins. Half price or 75% off may sound good to you but to some customers they don’t know what they mean. $1 is easy to understand. Everything on the display or in the bin is $1. I don’t have to think about it.

I have seen 75% off sales where everything is close to a dollar not work – until the 75% off sign is replaced with $1.

Simple signs in retail are vital to driving shopper engagement – especially in locations where you have plenty of foot traffic.

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newsagency marketing

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