Halloween is a fun season. It helps you reset the business into Christmas. It is an excellent opportunity to let your hear down in the shop and in the community.
No, this is not a pagan season, something to upset religious people. It is also not a season to scare shoppers away. Done well, Halloween is a season with which you can show your business as being a fun and safe place for all – yes, including the whole family.
Even if you do not have much stock – as it is too late to buy now – you can still embrace the season.
Here are some marketing tips with which to have fun on October 31.
- Have a fancy dress competition on the day.
- A colouring competition for kids with a prize for the best and a charity donation to encourage engagement.
- Print a recipe sheet and give this away.
- Give away a Halloween cookbook.
- Maybe even involve a retirement village and sponsor a ghost storytelling night in a local park.
These ideas are to get you thinking. Go on, have fun. Boo!