The life of the peak of the adult colouring craze is being extended by the launch of premium licenced product such as the Harry Potter Colouring Book. This takes the art / craft craze to a new audience while enhancing the experience for the existing audience. While we already have some licenced adult colouring titles, such as A Midsummer Night’s Dream, Harry Potter is a mega brand, one that ought to appeal more widely.
Looking in detail at the Harry Potter book, it has been done with thought and care – online some of the more rushed adult colouring titles.
I am re-thinking the longevity of peak interest in adult colouring. This is interesting to watch, most exciting.
I heard about this latest book from the WH Smith blog (the source of the images) and from there tracked the supplier.