Shame on those at News Corp. involved in the decision to place an ad promoting the Courier Mail over the top of the heart wrenching page-one story of the parents who gave up their one for adoption. What is more important – news or a newspaper promotion? Sure, it is a chicken or egg question. However, since News Corp. invests millions in preaching to Australians on a range of matters, telling us daily what to think, it is reasonable to expect their own behaviour to be better than this. Shame on those involved.