We are pitching the latest Better Homes and Gardens in four locations in this launch week to make the most of the opportunity: at the front of the business (see photo), next to newspapers, in the usual location for the title as well as next to weeklies.
While the wooden Christmas decorations bagged with the magazine are a key traffic driver, the adult colouring wrapping paper is also something to promote. Our plan is to do this on social media.
This issue of Better Homes and Gardens is one we can use to drive magazine specific traffic and impulse purchases. There are shoppers who look out for this issue specifically. Newsagents are better placed than any other retailer to tap into this opportunity.