With some newsagents feeling overwhelmed by the adult colouring products coming from magazine publishers, here are my tip tips for pushing the opportunity to squeeze every possible sale from your business before retreating:
- Always pitch other products next to adult colouring titles – to make the most of the interest. Pens, pencils, erasers, frames, sketch books etc.
- Setup a noticeboard for customers to show off their colouring.
- Talk about the therapeutic benefits on your social media pages – link to professional articles.
- Have a table or some space in store where customers can engage in colouring themselves or with you.
- Host a workshop on BEING CALM WITH ADULT COLOURING. Connect with a local therapist to run this.
- Train employees about the benefits of adult colouring titles as Christmas gifts.
- Package adult colouring books with a pack of pencils as a Christmas gift package.
- Offer a bulk buy discount to nursing homes, retirement villages, schools and for therapists to offer to patients.
Engage beyond being a retailer, engage as a specialist and show how buying from you is different to buying elsewhere.
While I could have published a longer list, this list reflects the ideas I have seen generate the best interest. Give them a go.