Promoting on the floor of the shop can work a treat in the newsagency as you connect with those who walk along looking at the ground and not up. The photo shows the floor striker supplied by the herald & Weekly Times for the new DVD promotion with the Herald Sun. We have two of these on the floor on the way to papers and then more collateral with papers. The floor sticker placements help drive awareness by the time people are at the paper stand. The shop floor is ‘free’ space and ideal for marketing certain types of lines.