I have written here several times encouraging newsagents to promote selected small plush items in the card department, outlining how this low-cost up-sell pitch is easy to implement.
This is something we have been doing for more than two years. We keep doing it because it is successful. I am surprised more newsagents do not do this. As I noted, it is easy and low-cost.
The placement also works at attracting shoppers to the card department when they notice the small plush items. So, it drives plush sales as well as card sales.
Our most recent engagement with the tactic is by promoting new Beanie Kids from Korimco with new parent and new baby cards in the card department. It is working a treat.
It s vitally important we make the most of every opportunity in our newsagencies. Deeper baskets, increased margin dollars per purchase, are key factors to success. We achieve this by working every opportunity possible.