While I have suggested here previously that newsagents create a video of their business, I’ve not explained the multiple benefits of this. The main benefit is it helps you see your business as others see it. I have noticed myself that I see things in my newsagency when watching back a video I have shot, things I missed in-store.
From a marketing perspective, the video can give you something to put on social media, to pitch your business. But don’t do this unless the shop looks stunning and the video is exciting. Check out this video of Splurge, a gift shop in Sun Prairie Wisconsin. It pitches the business and the products available well.