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Why I want higher margin better selling diaries

IMG_0012The space allocated to these diaries costs close to $40 a week in rent. That is what I need in gross profit each week to cover the space cost.

Publishers say the sale or return model mitigates risk along with the generosity of delayed billing. Neither of these things pay the rent and rent is the issue. It goes up 5% every year without fail. We either sell more or get higher GP$.

Unless publishers address the rent issue, newsagents will continue to reduce space allocated to lower margin product.

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