In my view the only magazines you need label are low volume monthlies. If you do label, get it right. This photo shows worst-practice labelling. The label covers the most important word on the cover of Quarterly Essay.
Removing the label – on the right of the photo – makes this title more compelling and the topic more easily understood.
I urge newsagents to remind team members about the proper placement of labels. Get it right is it should help drive sales.
Also, take time to reassess the titles you label. Label less and save time and money.