Twitter went a bit nuts two days ago with a photo of Victoria Beckham (Posh Spice from the Spice Girls) shopping in a newsagency with her kids. While not ‘news’ to some, it was news enough to be reported by Metro to its 209,000 Twitter followers. There are more than 300 stories online about this shopping visit.
In the UK this is a good story for newsagents, illustrating relevance.
What is more interesting to me is that the story is a story. It’s kind of – okay so newsagents may have some relevance if Victoria Beckham shops there.
I guess the channel ought to take the victories it can.
The reality is our relevance is ours to nurture. We do this through what we range in our shops and how we pitch our products outside our shops.
While a celebrity visit would be good for business, it would only be good for a short time. Our long term success relies on our standing our ourselves through what we do, how we do it and how we position it externally.
When celebrities come to our shop ,we never treat them differently to make them feel uncomfortable ,we treat them like normal human being ,that’s why they feel comfortable and relax in our shop.we will never ask for photo or anything