Newsagency marketing group newsXpress has just passed 200 member locations, achieving a new milestone for the business.
This is a good story not only for newsXpress but for the newsagency channel as the core focus of newsXpress is optimism among newsXpress retail business owners and their employees – optimism for today and optimism for the future.
Achieving growth takes hard work in any marketplace. In the newsagency channel it is especially hard given some of the legacy supplier relationships, limited local newsagency capital availability and the clouds of negativity too many talk about. The growth of newsXpress is against trend, it is an achievement everyone involved with the group from the local store level through to supplier team members can be most proud.
In addition to excellent growth in the number of businesses in the group, plenty of newsXpress stores are reporting shopper traffic growth, revenue growth and business efficiency improvement. This is being achieved through the careful introduction of new product categories that attract shoppers who may not otherwise shop in a newsagency.
The most important service provided by newsXpress is the optimism it builds with members and those who work for them:
- optimism in a bright future, that you can change your business
- optimism that you can overcome road blocks
- optimism that you can enjoy your newsagency business
- optimism that you can make your business asset more valuable.
Having cleaned house and reduced members in 2013, newsXpress started growing in mid 2014 on the back of plenty of good news being shared by newsXpress members. The state by state breakdown now is:
- Queensland: 63.
- New South Wales: 48.
- Australian Capital Territory: 4.
- Victoria: 46.
- Tasmania: 6.
- South Australia: 14.
- Western Australia: 17.
- Northern Territory: 4.
The current membership breakdown by type of business is as follows:
- Shopping centre: 30%
- Suburban high street: 40%
- Regional / rural: 30%
newsXpress is not focused on the size of the business. rather, the focus is on the people in the business – referring people who are proactive, embrace change and are committed to a newsagency of the future.
Newsagents are joining newsXpress from other groups as well as from no marketing group membership at all.
The most common question newsagents have when exploring joining newsXpress is what is the one thing you can do to grow this business? The newsXpress answer is direct yet hopeful:
Anyone who says they have the next big thing for newsagents, the one thing they can do to save their business or make massive amounts of money for the business is wrong. There is no one thing, no silver bullet, you can do to turn your newsagency business around.
newsXpress will never sugar coat, never over promise. We believe the truth is what sets a business free to chase its real potential. We think this is why we have newsXpress stores growing.
Valuable and sustained success for newsagents comes from many small steps. We call it our small steps strategy. Many small steps we guide you to take compound to success – not all of them as some will not work for you but as they are small steps they come at a small cost. This is one feature of the strategy. We don’t outline before you join all the small steps because that would be giving too much away. Also, many steps require access to newsXpress exclusive deals as well as in-store training and other support that is only available to newsXpress members.
Here is a video explaining some of what newsXpress does.
Click here to access a document outlining what newsXpress does in more detail.
Footnote: I am a Director and shareholder of newsXpress. I am happy to report here growth achieved by other newsagency marketing groups.