Australia Post has a booth at the Reed Gift Fair in Sydney. While primarily pitching their Startrack delivery service, they are also pitching e-commerce solutions of relevance to retailers running businesses that are relevant to shoppers today. The presence of Australia Post ought to surprise others who should have been at this trade show and who are not.
This trade show is interesting because of some stands that expand the appeal of the trade show and because of some suppliers who ought to be there and are not – also because of the diversity of the retailers attending. The floor of the trade show speaks to changes in the retail channels to which this show appeals.
From where I stand, changes = opportunity = optimism.
Good on Australia Post for having a crack at this trade show.
Happened to be in Sydney over the weekend on other business and took a small window of opportunity yesterday afternoon to walk through the Fair……. Had to laugh when a gift store owner on the ferry back to Darling Harbour suggested the venue name be changed from Glebe Island to “Grim Island”.