For the last two weeks have been pitching garden magazines in a second location underneath British and women’s general magazines, next to a couple of extra columns of crossword titles. This co-location is designed to get people noticing the titles who otherwise would miss them as they are in another aisle. As you might expect, sales are up.
While space is limited, we do like to move magazines around like this and co-locate small selections when time appropriate. With Spring here, garden titles placed as we have done is sure to work, and it is.
While I appreciate the frustration that magazines do not generate the margin dollars today that we need for growing rent and labour costs, any increase from additional sales has to be good. This is why I recommend newsagents look for opportunities like I have outlined in this post.
Tactical placement of magazines usually generates a more incremental business than any other promotion I run in-store.