GNS sent me samples from the Skweek range of kid-targeted stationery launched by the business to newsagents this month. The Skweek products are brightly coloured and cover a selection of uses.
Skweek addresses a need expressed by newsagents for some time – giving newsagents something with which to directly compete with Smiggle and similar lines in Big W and K-Mart.
I like that GNS has created a Facebook page for promoting the brand as well as posters and shelf wobblers for in0-store promotion.
I’d encourage newsagents to use Skweek on the lease line, in the front window and online through the school holidays to attract new shoppers.
Here is how one newsagency has implemented the range in-store. The photo is from the Skweek facebook page.
