I like to get boxed Christmas cards out early to make the most of the opportunity right through the season. My experience is that between early September and late January a range of different customers purchase boxed Christmas cards. Having a good range of stock out and in the right location is key to leveraging the opportunity.
This post today is about the kick off of boxed Christmas cards. When do you put them out in your newsagency?
For me boxed card season starts now to get the early movers … they are lucrative shoppers. The early sales help you spot trends from the range you have in-store.
Footnote: the display of boxed cards is not important. Flat on a table works fine for us.
Last year we didn’t put them out due to an impending shopfit and gosh did I cop it. Will never make that mistake again, they will be on the floor the day they land. As you mentioned Mark there is a range of customers and I am not that customer 🙂