We are riding on the back of the promotion by the Seven Network of their Peter Allen mini series that starts Sunday night with this promotion in-store of a special DVD pack of: The BOY from OZ.
The promotion leverages the huge investment by the Seen Network. It also pitches us as being relevant.
We invested in the stock and space on the basis that the mini series will refresh interest in Peter Allen. Early indications are that it will.
On TV, at the movies and on social media we can see many opportunities for us to pitch products not being actively promoted by the majors and from which we can make good margin in our businesses. Some opportunities work as new traffic generators while others work as basket depth drivers.