While the display of adult colouring art therapy titles at the front of the shop attract shoppers from the busy mall, this second location half-way into the shop and near the card department is driving excellent sales.
The table in the photo is placed in front of the main magazine aisle. It has been placed to confront destination traffic as well as to push people either side to ‘notice’ other products we have in-store.
Adjacencies are everything in retail. Get them right and basket depth grows.
Time spent thinking about product adjacencies and destination traffic disruption can pay terrific dividends for us in our retail businesses. If you look at the photo you can see the cul-de-sac we have purposefully created for the shopper. It is working a treat.
Putting adult colouring titles in is okay. Do9ing so with thought to maximise the opportunity is vital given the competitive marketplace.
We make our own success and earn our own failure.