Here is proof that what I wrote a few days ago about graduation is true for newsagents. We have sold three Graduation Beanie Kids from this location in the card department in the last week. A tiny investment in a fixture, placement with cards and it we are achieving easy add-on revenue.
With the graduation cards being the destination purchase, we have brought the bonus opportunity to the shopper rather than expecting them to walk the shop looking for the add-on.
Newsagency businesses are full of add-on purchase opportunities – and those that are not ought to be. Leveraging them starts with basket data assessment to understand basket revenue extension opportunities.
If you are reading this and think it sounds too hard, it is not, ask your marketing group for help or copy my idea.
If you think it won’t work in your newsagency, you are wrong – thoughtful placement of impulse purchase lines can work anywhere if you offer the right product with the right execution.
This is another example of how we can make our own success trough simple cost effective moves.