This comment piece by Michael Woolf published by USA Today is fascinating reading. It explores the different strategies of The New York Times and News Corp. In some respects, it offers insights useful in comparing Fairfax and News Corp.
At the heart of the Woolf piece is consideration of disruption on the publisher model of technology driven change in consumer behavior.
Woolf compares the strategies of Mark Thompson, CEO of The New York Times Co., and Robert Thomson, CEO of News Corp.
Both CEOs are trying to thread the finest of needles: to find a way for print news organizations to profit in a world that has undermined the basic business models and relationships that newspapers have always counted on for success, reader loyalty and advertiser interest in those readers.
This is a fascinating piece that will interest newsagents given the declining but continuing importance of print to our businesses.
We need to watch publishers carefully and consider their moves in the context of moves we make in our businesses and with the knowledge of the margin we make from newspapers.
well if they stop giving away their news for free they should make a profit..It,s not just me who thinks this it,s most of the journalists who once had a job that paid well.