We have sold more than forty premium plush items each priced at $100 and more in the newsagency so far this month. Also so far this month, sales of $9.99 plush items targeted at girls 8 to 12 are up 22% with sales at over 500 units. A carefully planned and executed strategy attracting new shoppers to the business is working.
I mention this today to encourage all newsagents to plan for and chase new traffic as a key business activity, to encourage your own optimism.
Years ago I used to think I could not sell $200 and $300 plush items. Not I know it is easy with the right buying, planning and execution.
These are the things newsagents could do if they are concerned about falling traffic for traditional items.
This post is not designed to encourage you to get into high end or low end plush. Rather, it is a call to action to chase new traffic opportunities for your business through products and services that are appropriate to your situation and to the needs of your customers. It is about having a go and not sitting on your hands expecting others to find new traffic for you.
We do make our own success.
I was looking at my Fathers Day products and how they have changed. This year we are selling gifts like Coke Retro Fridges for $150 or DC Comic Canvases for $49.95. Great high quality products giving us a new point of difference.