A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Pitching Whoopee Cushions at the newsagency counter

IMG_9290In a recent episode of Family Feud on Network Ten the top answer to the question name something your would expect to find in a joke shop was Whoopee Cushion. This fun product from decades ago is still popular. But it not a destination product – so we take the product to the people with placement at the counter. Some purchase it on impulse as a prank gift while others purchase for nostalgia. Either way, the Whoopee Cushion is a good item to have in the newsagency – and at the counter from time to time.

I am finding more success with items like this at the counter than old-school lines such as confectionery you can find at convenience stores and supermarkets.

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