How many greeting cards do you personally send each year? If the number is under ten then you are below average. In the UK, the average is just over twenty per person.
So how many cards do you send each year?
The best reminder you can give to someone to send more cards is to send them a card. From a newsagency management perspective, the best way to get people sending more cards is for you to send cards for fringe occasions such as thanking a coach, thanking a teacher, welcoming someone to a new home, saying bon voyage, welcoming a soldier home or just because.
Your newsagency probably has the best card range in your area. (If not, why not?) Play to your strength by being aware of card giving opportunities and engaging with these with your customers and others you connect with through your business.
Think of every card you give as part of marketing of your business.
I knew a newsagent years ago who would pick a birthday card for his wife, take it home and show her and put it back in the pocket in the newsagency the next day to sell.
Send more cards.