I love this Darth Vader Father’s Day card from Hallmark so much that it is the feature card I am using on social media and in Father’s Day gift displays to draw attention.
With the Star Wars licence huge in the lead up to the new movie,. the timing is perfect.
Folks, this is a card to remove from the card stand. You need to make sure your shoppers see the full card as this is what grabs attention. Indeed, you ought to sell out of this card ahead of all others.
I moved cards around yesterday to ensure this an other Star Wars cards are in prime position as they will attract a shopper we are keen to attract for Father’s Day and other products we are featuring in-store at the moment.
What I am writing about here is a good example of how we can use seasonal opportunities to attract shoppers for more than the season. It is how we can leverage these peak traffic times to help us beyond.
I love that Darth Vader is a dad role model.