Check out the placement of Father’s Day cards off location at a Coles supermarket. This placement is deep inside the store, far away from the card department and the checkout. It is one of two placements of Father’s Day cards in this Coles. It reinforced to me the importance of interrupting shoppers to remind them of what they can purchase in a visit. This is especially important for Father’s Day as it is a season for which purchasing is too often left to the last minute.
Take a look at how you are pitching Father’s Day cards. Are they all in one place or in a couple of locations to make the most of the opportunity? Are you maximising the opportunity of all your traffic?