Here is our current adult colouring art therapy offer at the front of the newsagency. The display in the photo is one of three locations where we have similar product.
We have served this niche for almost all 2015. It’s been highly profitable.
We are discussing our exit since many retailers nearby are now in the space including discount variety, majors, gift shops and newsagencies.
Like any popular fad, the keys to profitability are knowing when to get in, when to get out and the best range to offer when the fad is at its peak.
Planning is key. I worry that newsagents getting in now will be left with stock. My advice is to be careful.
Our buying focus has been on popular items as well as fringe items, to ensure the specialist nature of our focus. The value of having less mainstream titles has been good in-store and good through our social media engagement. It’s all about point of difference.
The most important factor in retail success has been interactivity in-store.